An important component of graphic design is how we communicate with the audience through our work and the ability to deliver the message we intend. Although I have been in a situation where my work is being presented to the public, (my high school community, UAL community, etc.) Fruity Booty customers are the largest audience I have ever shared my work with. The works that were presented are the bts images from the CR25 photo shoot, which were used in various social content – mailers, Instagram stories and posts, paid ads, Pinterest, and potentially the website. They are not necessarily graphic design, (posters, logo, editorial… not very “graphic”-y) but are still meaningful to me, and I’m proud of them. It felt similar to when the pop-up flyposters were put up, but this time it was targeting the whole global audience, not just in London – which is a little hard to imagine for me, but is fascinating. Seeing my images made me a little nervous every time as I felt like I would take the numbers personally – which luckily did not happen too much. I also felt a sense of responsibility with my images, as they could potentially affect the sales of certain products (not saying that my images are super influential but they could show the details that were not shown on the website, or the images could change people’s minds!) Creating paid ads of my images was also exciting, as I imagined people seeing the ad that used my photos on their Instagram, and how that could lead them to know the brand.
It could be because of my rather passive and quiet personality, but often when I design something, I don’t necessarily think about the “public”. I do consider the audience very much, but not so much focus is being poured onto “being recognised by the public” or “receiving lots of likes” (I do wonder if this approach to design would impact me negatively or positively in the future as I proceed with my design journey)
Therefore, I have learnt a lot through this whole experience at Fruity Booty as they are out of my comfort zone (or an unimagined zone) and something I have never tried. They allowed me to experience what it’s like to design for a wider audience and how it feels when my work is presented publicly to the world. This is an incredible experience and I am grateful to participate in their graphic design and marketing side of the brand (even if the contribution is a small portion of their bigger picture!)
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