I was very lucky to join the shoot for AW24 in my first week! I was nervous and worried about feeling lost and standing there doing nothing: feeling useless… However, the Fruity team assured me that they would support me if I was overwhelmed and that I would be fine, which helped me to loosen up.
This was an amazing opportunity to understand how the shooting for a fashion brand is conducted: assisting the models by providing them with the correct pieces, the simultaneous process of shooting and editing, constantly looking out for chances for more content, filming multiple projects at the same time, and overall process of fashion campaign shooting.
My task throughout the day was to
- organise the pieces and provide the models with the correct style
- filming behind the scene contents: filming models’ natural expressions/posings
- steaming the pieces if needed
- running around if someone needs something for the smooth flow of the shoot!
Quote from my journal:
“I feel that I was always doing something, beating my fear of standing there doing nothing –> felt productive! I was trying to help out everyone, running around all over the place for content, which I enjoyed a lot. However, I feel like I could’ve talked more with the models? (as in having casual small talks) Maybe this would have helped draw out their natural, relaxed side. I really should push myself to communicate! frustrating.”
I strongly think I wouldn’t have had a chance to take part in campaign shooting if I hadn’t decided to pursue DPS and joined the Fruity Booty team, especially a lingerie shoot. The whole shoot felt very intimate, everyone was relaxed but passionate and precise about their work which was inspiring. This made me dream of working in an environment like this in the future. (which is technically coming true right now)
Again, I feel very grateful for this opportunity and for everyone who is supporting me.
↑Photo I took on Digicam on the way to the studio. It was early in the morning and I was unsure of where exactly I was. The neighbourhood was strangely quiet as I walked on the curvy bridge above the highway with heaps of cars driving, probably boarding people to get to their workplaces. The morning breeze was cold, and maybe because it was early in the morning, the whole walk felt dreamy. But the scenery I remember was very gray. Something about this area and the experience felt so momentous, I think I won’t forget this walk.
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